Meta's DM Move: A Blurred Line Between Conversation and Promotion Meta's expansion of its AI powered presence into direct messages on Threads has significant implications for user experience and corporate promotion.
The decision to roll out Meta AI to users' DMs worldwide follows weeks of testing in select countries, where proponents argued it provided users with greater flexibility in engaging with Meta's AI.
The company's statement on the matter emphasizes user agency: "The DM experience gives people greater flexibility in how and where they interact with Meta AI.