Amazon Puts Luna Cloud Streamed Games Like Fallout 4 Inside Prime Video Amazon has integrated its gaming platform into Prime Video, marking a significant shift in strategy that raises questions about the e commerce giant's long term ambitions.
The move appears to be a clever way to monetize existing customer bases and tap into growing demand for cloud streamed entertainment.
At its core, Amazon is no longer competing solely with industry heavyweights like Xbox and PlayStation; it's now targeting the casual gaming audience already invested in its ecosystem.