The Apple Shake Up: A Much Needed Dose of Reality in Cupertino The recent news out of Apple suggests that the company is finally shaking things up in its hardware division.
New Chief Hardware Officer Johny Srouji is reorganizing the team to speed up development times for future Apple products, a move that's been long overdue.
Apple has created an expectation among consumers and investors that each new product will be revolutionary, rather than just another incremental update.