Disney's Cruise Empire: A Billion Dollar Business Built on Theme Park Magic The Disney brand has become synonymous with family entertainment, from its iconic animated movies to its sprawling theme parks.
The company's rapidly growing cruise business is another significant contributor to its revenue, generating $3 billion in the last fiscal year.
As part of a massive expansion plan, Disney plans to add five more ships to its fleet, cementing its position as a major player in the global cruise industry.