Fox Plays It Cool as NFL Rights Negotiations Heat Up Fox CEO Lachlan Murdoch has stated that his company won't renegotiate its NFL media rights deal before 2030, a decision that has sent shockwaves through the sports industry.
On the surface, this appears to be a straightforward business decision, but it's more complex than that.
The NFL has been quietly negotiating behind the scenes with its current partners, including Fox and CBS parent Paramount Skydance, to eliminate the opt out clause and increase the cost of live rights.