Lettuce Prices Plummet, But Consumers Remain Cautious The cyclospora outbreak has led to a record one month decline in lettuce prices, dropping 16. 4% in July. However, this news is not as straightforward as it seems.
While lower prices typically boost sales, the current situation suggests that consumers are more cautious than ever when it comes to leafy greens.
The price drop is largely attributed to consumer wariness sparked by the cyclospora outbreak, which has caused thousands of illnesses across multiple states.